Revenue Diagnostics
Pipeline Velocity Calculator
Model how fast new qualified opportunities convert to net new logo ARR. Adjust your four pipeline levers and see what each improvement is worth per quarter.
Scales per-AE outputs to team-wide totals below
Benchmarked as Series A · $5–10M ARR
Below typical for Series A B2B SaaS. Improving win rate, cycle time, or qualified opps by one lever moves you into the healthy range.
Reduce sales cycle by 20%
+$30K
per quarter
+$123K
per year
Improve win rate by 5pp
+$34K
per quarter
+$137K
per year
Increase ACV by 10%
+$12K
per quarter
+$49K
per year
Add 15% more qualified opportunities
+$18K
per quarter
+$74K
per year
All levers combined
+$124K
per quarter
+$503K
per year
Each scenario isolates one lever improvement applied to your current slider values. Everything else stays the same.
One lever at a time
Each card asks: what if only this one thing improved? This isolates the marginal value of each lever without compounding effects.
The % badge = velocity lift
The cyan badge shows how much your daily pipeline velocity increases from that single change. Higher % means higher leverage on that lever.
+$/qtr is incremental gain
These are additional dollars on top of your current run rate, not a new total. The quarter figure is the number to act on.
All Levers = maximum ceiling
The amber card fires every lever at once. Treat it as the theoretical upside available, not a forecast you can commit to.
Net new logo ARR only
These outputs model new customer deals only. Renewal ARR (typically 60–80% of total ARR at your stage) and expansion ARR are separate motions not captured here.
Reading priority: The card with the highest +$/qtr delta is your highest-ROI lever. That's where to focus first.
Benchmarks derived from Optifai B2B SaaS Pipeline Study (423 companies) and SiriusDecisions/Forrester B2B revenue benchmarks. Stage defaults use Series A–C median inputs. Results are directional models, not guarantees.